Ever wonder about those mischievous masterminds behind your new cool ride, or the fiendish phantoms turning wrenches on your faithful steed? Here you go, the backstory of our little shop.
The Cycle Sports Story
Attias opened the shop on August 17th, 1991 with $3000 in cash and a $10,000 of cash advances on two visa cards (18% apr at the time). He figured if he couldn’t make 1.5% on turning the inventory per month, he had no business being open. Attias came from a sales background and rode bikes simply for fun. The first store was in the South Shore Shopping Center, Alameda in 1200 sq’ next door to the location that is now Radio Shack. Marcos Munoz was the first Cycle Sports employee and a critical collaborator. Attias notes, “without Marcos’s industry expertise, I wouldn’t have been able to open the shop.” At the end of 2002, Attias decided to branch out and explore starting up a professional cycling team. In 2003 – The Healthnet Professional Cycling Team was formed, under the management of Momentum Sports Group, and still operates today as the UnitedHealthcare Professional Cycling team. Many world class riders have come through team and the shop such as: Tyler Farrar, Greg Henderson, Gordon Fraser, Ryder Hesjedal, Rory Sutherland, Haden Ralston, Tim Johnson, Jake Keough, Robert Forster, and many more… 5 Olympians, 2 world champions, 13 National Champions… 1100+ race wins. In spite of the team’s success, Attias can still be found on the Cycle Sports sales floor, now and then. The office where he directs the team is just upstairs.
Little known fact: Attias once played chess with Bobby Fischer, nearly winning if not for Fischer’s cunning use of the obscure ‘en passant’ move.
Why Choose Cycle Sports?
Your Complete Cycling Resource
All Cyclists Welcome
We’re dedicated to helping you find the perfect bicycle for your riding style. We carry a wide selection of bikes and cycling gear for beginners and experts alike, and we’re here to help you select the equipment that best meets your needs as a cyclist.
Our staff is professionally trained, and our friendly employees contribute to our welcoming atmosphere. In sales and service, we’re committed to providing you with an exceptional shopping experience.
Full Service Center
Our qualified professional mechanics service all makes and models of bicycles. Visit us for a free estimate, and count on us for quick turnaround times and quality bicycle repairs.
Professional Bike Fit
Proper bicycle fit is essential to enjoying the ride. Our certified fit specialists learn about you, evaluate you in the riding position, and configure your bike to meet your cycling goals.